About Us

Welcome to a true Indiana Hoosiers mom-and-pop shop—built by fans, for fans.

We’re a small, family-run clothing store rooted in Indiana pride and a lifelong love for Indiana Hoosiers athletics. This shop didn’t start in a boardroom or a factory overseas. It started the old-fashioned way: with game days, traditions passed down through family, and a belief that Hoosier fans deserve apparel that actually represents who they are.

Every design we sell is created with intention—clean, bold, and timeless. No mass-produced trends. No shortcuts. Just quality pieces made for people who live and breathe Indiana basketball, football, and everything in between.

We focus on:

  • Authentic Hoosier pride — designs inspired by tradition, history, and the culture of Indiana sports

  • Quality over quantity — comfortable, durable apparel meant to be worn year after year

  • Small-business values — honest pricing, personal service, and attention to detail

When you support our store, you’re supporting a real family, not a corporate brand. You’re helping keep small businesses alive, local passion strong, and Hoosier pride front and center.

From Assembly Hall energy to crisp fall Saturdays, this is apparel made for fans who show up, stay loyal, and wear Indiana with pride—win or lose.

Forever Hoosiers. Always family-run.

Join the crew — you belong here

At The Indiana Hoosiers we make clothes for students and young people who want easy, stylish looks. Our community loves comfy hoodies, clean tees, and bold jackets. Shop with friends, share fits, and be part of a brand that feels like campus life.

Shop Now 👉🏻

Our little secret

We design pieces that blend classic college style with modern comfort. Our secret is smart cuts, soft fabrics, and real testing by students. Join now for early drops and student offers — feel the campus energy and refresh your wardrobe today.

Our Mission

We want to bring confident, comfortable style to students and young adults. Our mission is simple: make quality, affordable campus-inspired fashion that people love to wear every day.